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Filtering by Category: Ad Concepts
Agency / Agence Mieux
Client / Champagne Bollinger
Role / Creative Direction
Publication / 2022
Series of videos for Collected by Lexmark, an innovative service tailored to companies's consumption that allows them to collect and give new life to their cartridges and printers.
Agency / Agence Mieux
Client / Lexmark
Role / Creative Direction
Publication / 2022
Series of videos for Collected by Lexmark, an innovative service tailored to companies's consumption that allows them to collect and give new life to their cartridges and printers.
Client / Agence Mieux
Publication / 2021
Annonce presse pour la 4e de couv du Guide Agences Stratégies 2021/2022.
Conception rédaction accroche + body.
Client / Click & Boat
Publication / 2019
Click & Boat est une plateforme communautaire qui propose la location de bateaux pour particuliers et pros.
Spot 1 : brief printemps
Présenter le concept Click & Boat avant l’arrivée de l’été + créer une signature sonore pour la marque.
Spot 2 : brief été
On réserve son bateau en trois clics, même à la dernière minute avec Click & Boat :
présenter l’idée pour inciter au booking durant été.
Client / Ville de Lyon
Agency / Melbourne
Publication / 2019
Campagne de communication pour le recrutement des assesseurs pour la Ville de Lyon.
Objectif : Interpeller et inciter le grand public à s’inscrire pour devenir assesseur.
Client / Librairie Sauramps
Agency / Wonderful
Publication / 2017
Librairie Sauramps is re-opening after big renovation, ready for the back to school season.
Client / IKEA®
Agency / La Chose Paris
Publication / 2010
IKEA® is the world's largest furniture retailer, known as a family and friendly brand, where people like to walk out and spend some time together.
The brief
The IKEA® stores are exceptionally open on Sunday. How can we lead people to come ?
The idea
Play with the lazy boring Sunday, when there's sometimes simply nothing to do. Get out of your sofa and wake up, IKEA® is exceptionally open today.
Client / Ripolin®
Agency / La Chose Paris
Director / UFO
Publication / 2011
Women are increasingly interested in painting, is trendy, it's creative and it's often the only stage of the work to which they wish to participate. BUT it is still difficult to play handy-girl and unless forced to, it is often difficult to start.
The brief
So how to get around the daunting dimension associated with painting and present this activity under a funky angle, more creative, spontaneous, just more feminine?
The idea
Make up your home ! The products of Ripolin® are so simple to use that painting will not be a drudgery anymore but a pleasure. We worked with the directors UFO to produce these 3 short commercials, which show the powerful effects of using Ripolin®, a house hold paint. In order to create 3 entirely different universes: Magic Beanstalk, Red Riding Hood and Puss in Boots, we worked with the creative team to design each of the backgrounds, which were then constructed and installed on set.
Client / IKEA®
Agency / La Chose Paris
Publication / 2011
IKEA® is well known for its cheap prices and its great choice. But what about the quality?
The brief
IKEA® aims to break the lack of quality perception regarding its mattress. How to destroy some myths highlighting the comfort, the durability of the mattress in a TV spot?
The idea
What is better than to find his bed and the marks of his home when we go back from vacation?
Client / RedBull® - Reco
Agency / La Chose Paris
Publication / 2010
Red Bull is known as an energy drink, and many people associate it with a sporty universe, forgetting that Red Bull Vitalizes Body and Mind®.
The brief
French people think Red Bull® is a american drink agressive and dangerous. How can we restore Red Bull®’s name in the heart of French people, pressing its intellectual side ?
The idea
To use Napoleon as the main character. We can finally discover his hidden hand secret...
The idea
Jean Paul Gaultier is a famous French Fashion Designer, well know for its sailors.
He is looking for ideas, he’s designing a new shirt and strikeouts his drawings one after one, makes paper balls, annoyed not finding tHe idea.
He drinks a Red Bull -illumination in his eyes, malicious smile.
He retrieves his drawings in the wastebasket, unfolds it and comtemplates it.
Fashion show with a collection of sailors. everybody is amazed, total success, con- gratulations, the public wants to know what is his secret.
RED BULL GIVES YOU WIIINGS
Client / Skoda®
Agency / La Chose Paris
Publication / 2012
Skoda® wants to become the smart choice for the new generation of drivers. It is this new generation that is staged in this new campaign. A generation less " Bling-Bling ", which has a new relationship with the car. A generation that understood that one could consume without over-consume, we could make a little effort for the planet, we could think, make a smart choice. Moreover, "There is always someone good in a Skoda®."
The brief
The new signature "There is always someone good in a Skoda" becomes a thread conductor, each poster ad that reinforces a little more this assertion.
The idea
The words make the difference. About the self-confident, funny, irreverent, incisive, intelligent without being arrogant and that reflect the new brand speaking to imagine a print campaign with pertinency.
Brief
Skoda® is a partner of the ski field Morzines Avoriaz for the season. How can we bring the 'smart' touch of Skoda® in the town's life?
The idea
1. A ski field map. Also exists in green, blue, red or black.
2. A windshield protector to offer to those who don't have a Skoda®. "A little thought for you who don't drive a Skoda® yet."
Client / IKEA®
Agency / La Chose Paris
Publication / 2011
IKEA® is well known for its cheap prices and its great choice. But what about the quality?
The brief
How can we break bad preconceptions of IKEA® (uniform style, medium quality) and restore the brand's emblem face increasing competition?
The idea
Reaffirm the forces that made the success of IKEA® : choice, price and quality, with four sassy radio spots.
Client / IKEA®
Agency / La Chose Paris
Director / Pascal Chaumeil
Publication / 2011
IKEA® is well known for its cheap prices and its large selection in terms of decoration.
The brief
Small changes can make a big difference. How can we show how little it takes to change everything with IKEA® ?
The idea
It's the D-Day, he's gonna propose tonight. For the occasion, he changed everything: the cover of the sofa, curtains, carpet, lamp: it's time to impress. IKEA® can change easily, quickly and at low prices all the little details that will make the difference. The ring is in his pocket, she arrives. Will she say "Yes"?
Client / RedBull®
Agency / La Chose Paris
Publication / 2011-2012
The Red Bulletin is an international sports & lifestyle magazine published monthly in print and digital versions
by the Salzburg-based global media company Red Bull® Media House.
The brief
Write slogans to sell Red Bull® drinks in the Red Bulletin magazine, adapting to the season and events.
The ideas
Here they are!
Client /Orange®
Agency / Uzful
Publication / 2013
On the 26th of October, the new James Bond is on screen. In the mean time, Sony® introduces the new X-Peria T®, that is known to be James Bond’s favorite phone.
The brief
Orange would like to take advantage of the imminent arrival of Skyfall, the new James Bond, to promote the X-Peria-T®, James Bond’s favourite smartphone.
The idea
An mobile Apps to discover which secret agent we are. Every puzzle will has its answer thanks to the X-Peria T®'s numerous qualities.
