Skoda
Marie Pottiez
Client / Skoda®
Agency / La Chose Paris
Art Direction / Arnaud Deneux x Aurélie Breton
Copywriting / Marie Pottiez x Joseph Dubruque
Publication / 2012
360 CAMPAIGN.
In this ad campaign, with the creative team, we aimed to position Skoda® as the smart choice for a new generation of drivers who prioritize thoughtful consumption over flashy excess. We showcased a generation that values sustainability and intelligence in their choices, encapsulated in our tagline, "There is always someone good in a Skoda®." Each poster reinforces this message, using clever and engaging language that is self-assured, humorous, and incisive, reflecting the brand's new voice. Our goal was to create a print campaign that resonates with this audience, highlighting the brand's commitment to both the planet and smart decision-making.
a glimpse of our work.
