Ripolin

Client / Ripolin®
Agency / La Chose Paris
Director / UFO
Art Direction / Violette Desinge x Mathieu Viollet-Bosson
Copywriting / Kevin Colinet x Marie Pottiez
Publication / 2011

TV Spots.

Women are increasingly interested in painting, is trendy, it's creative and it's often the only stage of the work in which they wish to participate. But it is still difficult to play handy-girl and unless forced to, it is often difficult to start.

So how to get around the daunting dimension associated with painting and present this activity under a funky angle, more creative, spontaneous, just more feminine?

Transform your home into a beautiful heaven! With Ripolin® products, painting becomes a delightful experience rather than a chore. We collaborated with the talented directors at UFO to create three enchanting short commercials that showcase the remarkable effects of using Ripolin®, a trusted household paint. Each commercial transports you to a unique world: Magic Beanstalk, Red Riding Hood, and Puss in Boots. With the creative team, we meticulously designed the backgrounds, which were then expertly constructed and installed on set, bringing these magical universes to life.