Lexmark puts you in the loop

December 11, 2022Marie Pottiez

Agency / Agence Mieux
Client / Lexmark
Art Direction / Anne-Laure Saint-Martin x Romain Dothal
Copywriting x Creative Direction / Marie Pottiez
Publication / 2022

Copy for a circular economy platform.

Lexmark is a major player in the cartridge and printer market that integrates circularity at the heart of its business. All Lexmark products are designed to last, be remanufactured, and be valued at the end of their life. Since 2017, Agence MIEUX has been supporting the team in the development of a circular economy platform for printers and cartridges. Developed in an agile mode, this project involved skill enhancement in Scrum Master and product design for our entire team.

It includes a platform available in 60 countries for businesses and individuals, over 100,000 active users, more than 4.5 million cartridges and 40,000 printers collected since launch, and reporting tools for users to track their impact.

I created engaging newsletters that informed and captivated our audience and enhanced the website content with compelling texts that reflected the brand's voice. Additionally, I collaborated with art directors to produce fun explanatory videos that simplify complex concepts while entertaining our viewers.