La durabilité selon Bollinger
Marie Pottiez
Grand Prix Strategies for Engagement Communication
Agency / Agence Mieux
Client / Champagne Bollinger
Art Direction / Anne-Laure Saint-Martin
Copywriting x Creative Direction / Marie Pottiez
Publication / 2022
Structuring and Narrative of a Committed Champagne House
Sustainability according to Bollinger reflects the core values of the House since its creation in 1829. Beyond its social and environmental responsibility, it is also a mindset that has guided its actions and will continue to guide those of tomorrow.
Together, we co-create Sustainability according to Bollinger: the sustainability of craftsmanship, a family-owned house, trades, an ancestral tradition, and viticultural work.
"That deserves a little toast, doesn't it?"
The manifesto
”La durabilité selon bollinger”
Sustainability according to bollinger
"Like its exceptional wines, Sustainability according to Bollinger is a valuable collection of 8 commitments, centered around People, the Earth, and Roots.
The cherry on top of the champagne glass.
In 2023, our campaign was honored with the prestigious Grand Prix Stratégies for Engagement Communication. This achievement is a testament to the power of collaboration and creativity. Working alongside the talented artistic director Anne-Laure Saint Martin on this project was an absolute pleasure. Her visionary approach and keen eye for detail brought our ideas to life in a way that truly resonated with our audience.
When we combine strategy, brand identity, and storytelling, we not only create compelling narratives but also forge deep connections with our audience. Together, we crafted a campaign that not only captured attention but also brought the trophies home, showcasing the magic that happens when passion and expertise unite.
