RedBull
Marie Pottiez
Client / RedBull®
Agency / La Chose Paris
Art Direction / Arnaud Deneux
Copywriting / Marie Pottiez
Publication / 2010-2012
During my years at La Chose Paris, I’ve had the opportunity to work on various projects for this client.
Print Ads.
As a copywriter for The Red Bulletin, an international sports and lifestyle magazine published by Red Bull® Media House, my role involves crafting engaging slogans that promote Red Bull® drinks. I tailor these slogans to align with seasonal themes and current events, ensuring they resonate with our audience and enhance the magazine's vibrant energy.
TV spot with a french touch.
Red Bull is widely recognized as an energy drink, often linked to a sporty lifestyle. However, many overlook its tagline, "Red Bull Vitalizes Body and Mind®."
In France, there is a perception that Red Bull® is an aggressive and potentially dangerous American beverage. How can we reshape the image of Red Bull® in the hearts of the French, emphasizing its intellectual appeal? One intriguing approach could be to feature Napoleon as the central character, unveiling the secrets behind his hidden strategies and insights.
storyboard for tv spot #2
Jean-Paul Gaultier, renowned French fashion designer celebrated for his iconic sailor themes, is on a quest for inspiration as he embarks on creating a new shirt. Frustration mounts as he discards one sketch after another, crumpling them into paper balls.
Just when it seems like the creative block might win, he takes a sip of Red Bull—suddenly, a spark ignites in his eyes, accompanied by a playful smile.
With renewed energy, he digs through the wastebasket, carefully unfolding his discarded sketches and studying them with a fresh perspective.
The result? A stunning fashion show featuring a breathtaking collection of sailor-inspired designs that leaves the audience in awe. The applause is thunderous, and everyone is eager to uncover the secret behind his remarkable success.
After all, as they say, "Red Bull gives you wings!"