Heineken
Marie Pottiez
Agency / Agence Mieux
Client / Heineken France
Art Direction / Anne-Laure Saint-Martin
Copywriting x Creative Direction / Marie Pottiez
Publication / 2022
CSR Corporate communication.
HEINEKEN France wishes to share its various commitments with its stakeholders, both internal and external. But... How to communicate about HEINEKEN France's commitments that combine performance and responsible consumption?
HEINEKEN France reveals what is behind its iconic transparent bottle. Literally. A return to the roots, to the brewing ingredients, to the know-how of a good beer: HEINEKEN contributes to brewing a better world.
As the Creative Director and Copywriter for this Heineken project, my role involves crafting a minimalist design that emphasizes balance and transparency, which lends an air of elegance and understated expression to the final product. This includes the creation of a printed CSR report that will be distributed to the breweries and the Heineken France headquarters, as well as made available online on the company's website.
A glimpse of our work.
