Lagardère Travel Retail
Marie Pottiez
Agency / Agence Mieux
Client / Lagardère Travel Retail
Art Direction / Anne-Laure Saint-Martin
Copywriting x Creative Direction / Marie Pottiez
Publication / 2024
waste reduction program Storytelling.
LAGARDÈRE TRAVEL RETAIL is a specialist in retail in transport areas: airports, train stations, metro stations, tourist sites, hospitals, etc. This project involved the creation of a program that truly resonates with its audience.
First, we crafted a captivating program name and an engaging tagline that encapsulates the essence of what FLOW offers. This was not just about choosing words; it was about evoking emotions and sparking curiosity. The name had to be memorable, while the tagline needed to convey the program's unique value in just a few impactful words.
Next, with our talented art director, I dove into the program’s visual identity. We also developed a key visual that would serve as the face of the program, ensuring it was not only eye-catching but also aligned with the overall narrative we wanted to communicate. To tie everything together, I established a graphic charter that provided guidelines for the use of colors, fonts, and imagery, creating a cohesive look that would resonate across all platforms.
Finally, I wrote the storytelling for FLOW. I crafted a story that not only highlighted the program's features but also connected with the audience on a deeper level, inviting them to be part of a journey rather than just a service.
A GLIMPSE OF OUR CRAFT.
