MAM
Marie Pottiez
Agency / Agence Mieux
Client / MAM
Art Direction / Palma Mena
Copywriting x Creative Direction / Marie Pottiez
Publication / 2023
launch of an innovation in pharmacy
As a leading company in the global market for baby products, MAM is present in 60 countries across five continents, and its products are sold worldwide. Founded in 1976, the company continuously innovated to provide young parents and babies with increasingly safe, high-quality products. In 2023, MAM is innovating once again by working to reduce fossil-based raw materials in its plastics and replace them with bio-circular raw materials.
SALES PITCH
Specifically, for the sale pitch, we have :
• Simplified and made comprehensible the storytelling around mass-balance
• Made it visually clear by illustrating the production diagram
• Deployed the story in a sales pitch aimed at pharmacists, the primary prescribers of the brand to young parents
POINT OF SALES
After an initial communication phase with pharmacists, MAM deployed its system directly in pharmacies through point-of-sale advertising.
Specifically, we have :
• Communicated about a significant innovation without creating doubt in the consumer's mind: thus avoiding any reassurance measures that would have been counterproductive.
• Not been misleading by leaving a doubt about what mass-balanced implies.
• Embraced the new graphic charter and brought it to life for the first time on-site.
• Ensured the best conditions for the brand switch, as this innovation affects almost the entire portfolio and represents a business turning point that must not be missed."
Copy for the Sustainability Section of the Website
As a copywriter for MAM, my primary responsibility was to restructure, develop, and write the content for the engagement page of the website. My goal was to ensure that the information presented is not only clear and concise but also maximizes transparency for our readers.
I meticulously analyzed the existing content to identify areas for improvement, focusing on enhancing readability and engagement. By employing a user-centric approach, I crafted messages that resonate with our audience, fostering a sense of trust and connection.
Through careful word choice and a coherent structure, I aimed to convey MAM's values and commitments effectively, ensuring that visitors to the page feel informed and empowered. My work reflects a dedication to clarity and transparency, which are essential in building strong relationships with a community.
A glimpse of our craft.
