Quechua x Forclaz
Marie Pottiez
Agency / Agence Mieux
Client / Quechua x Forclaz, Decathlon
Copywriting x Creative Direction / Marie Pottiez
Publication / 2022
two brands, different practices, and shared values.
As the lead copywriter for Quechua and Forclaz, I focused on crafting the brands' commitment pages, showcasing their dedication to adventure, sustainability, and community. My goal was to articulate their promise of high-quality outdoor gear while highlighting the importance of preserving our natural environments. By sharing inspiring stories behind the products, I aimed to connect with fellow outdoor enthusiasts and foster a sense of belonging within the community. This project was particularly fulfilling, aligning perfectly with my passion for nature and exploration.
A highlight was collaborating with the Quechua team during a workshop at the breathtaking foot of Mont Blanc, where we brainstormed innovative strategies to unify the brand's identity while nurturing a community that values environmental protection. I am genuinely excited about the positive impact our work can have on the outdoor community and the change we can inspire together.
