Quechua x Forclaz

Agency / Agence Mieux
Client / Quechua x Forclaz, Decathlon
Copywriting x Creative Direction / Marie Pottiez
Publication / 2022

two brands, different practices, and shared values.

As the lead copywriter for Quechua and Forclaz, I focused on crafting the brands' commitment pages, showcasing their dedication to adventure, sustainability, and community. My goal was to articulate their promise of high-quality outdoor gear while highlighting the importance of preserving our natural environments. By sharing inspiring stories behind the products, I aimed to connect with fellow outdoor enthusiasts and foster a sense of belonging within the community. This project was particularly fulfilling, aligning perfectly with my passion for nature and exploration.

A highlight was collaborating with the Quechua team during a workshop at the breathtaking foot of Mont Blanc, where we brainstormed innovative strategies to unify the brand's identity while nurturing a community that values environmental protection. I am genuinely excited about the positive impact our work can have on the outdoor community and the change we can inspire together.

Sephora - Edito St Valentin

Client / Sephora®
Agency / Rapp France
Copywriting / Marie Pottiez
Publication / 2013

edito.

For Sephora's Valentine’s Day campaign, I embraced the brand's vibrant and dynamic new image to create a powerful editorial that sets the tone for the Valentine's Minimag, celebrating themes of conquest, exoticism, and the art of seduction, all while embodying a fierce, animalistic spirit.

Laboratoire Actinova - Actimood

Client / Laboratoire Actinova
Agency / Creation d'Images
Copywriter / Marie Pottiez
Publication / 2019

Catalog copywriting.

The Actinova Laboratory presents the benefits of magnesium for our well-being in a 50-page booklet accompanying the luxury Actimood box, which is available exclusively in pharmacies. My role in this project was researching, synthesizing, and prioritizing information throughout the booklet's pages. Give a voice to the Actinova Laboratory. Present the concept of the box as well as the product.

Hong Kong L'Essentiel aux Editions Nomades

Title / Hong Kong L’Essentiel
Editor /Editions Nomades
Author / Marie Pottiez
Publication / 2019

Writing of a Hong Kong Guidebook.

The house of Éditions Nomades aims to give a voice to the locals to offer authentic travel guides that tell stories, close to everyday reality.

After 5 years of living in Hong Kong, I was tasked with gathering the best of my discoveries, far from clichés and "must-dos," to tell the story of my Hong Kong through the pages of Hong Kong L'Essentiel, as I would share it with a visiting friend. I wrote the entire work and illustrated it with my photographs.

Subsequently, I managed the promotion of the book as the author. This included a launch event in Paris, coverage of the project on social media, and a press trip to Hong Kong.

Website Pink Lady®

Client / Pink Lady®
Agency / Wonderful
Copywriting / Marie Pottiez
Publication / 2017

rebrand copy.

In 2017, Pink Lady® renewed its identity with a new interactive website and a new tone. My role was to rethink the structure of the site, give a personality to the brand and rewrite the whole texts.