Collectif Je t'aide
Marie Pottiez
Agency / Agence Mieux
Client / Collectif Je t’aide
Art Direction / Alicia Tan
Copywriting x Creative Direction / Marie Pottiez
Publication / 2024
awareness Campaign.
Nearly half of the 11 million caregivers in France do not identify as such. To promote self-recognition among caregivers, we’ve launched a major communication campaign with the collective "Je t’aide" in July 2024, both in public spaces and online.
With this advertising campaign, we have crafted compelling and engaging messages that resonate with our audience and raise awareness about the often-overlooked role of caregivers in society. The campaign highlights that 1 in 5 French people is a caregiver, yet many are unaware of their important role and its implications.
A GLIMPSE OF OUR CRAFT.
