Photoweb
Marie Pottiez
Agency / Agence Mieux
Client / Photoweb
Art Direction / Romain Dothal
Copywriting x Creative Direction / Marie Pottiez
Publication / 2024
CSR strategy, creation of an engaged brand platform, activations, and "new narratives" podcasts.
At Agence MIEUX, when clients entrust us with the responsibility of guiding them through their transformation, when they invite us to brainstorm together in their workshops at the foot of the Chartreuse Massif in France, and when we realize that the entire team is involved, and ready to shake things up to create a new model, it’s always A YES.
Photoweb, a specialist in photo printing, has been capturing our memories since 2000. We defined their ambition together: to transform their whole business model, inspire new ways of living, and preserve this planet we enjoy photographing.
The challenge is significant, but we love challenges. And we have risen to it with:
An engagement strategy and a clear shift in their model, from manufacturing to communication
A new identity, a new brand platform
A manifesto, filmed in the great outdoors, featuring real families -and because I don't do things halfway, my own family is part of the extras
A podcast dedicated to the children. Together, we crafted "The Wacky Adventures of Mathis and Rose" a delightful 10-episode podcast series designed for young listeners, aimed at sparking fresh and exciting imaginations in their everyday lives. I wrote this podcast, and it was a thrilling challenge completed in a very short timeframe that allowed me to explore the fascinating world of podcasting. It was truly a revelation!
In activations, Photoweb involves all its stakeholders: suppliers, partners, communities, press, and customers. Open house days, training sessions, climate murals, 2-Tons workshops, and educational content: everyone is invited to participate in the transformation.
the manifesto
“IMAGINONS NOS FUTUrS SOUVENIRS”
LET'S IMAGINE OUR FUTURE MEMORIES
The podcast
“Les aventures farfelues de Mathis et Rose”
The Wacky Adventures of Mathis and Rose
All episodes are available on all listening platforms: Deezer, Spotify, Apple Podcasts...