Saforelle Essential
Marie Pottiez
Agency / Agence Mieux
Client / Saforelle
Art Direction / Palma Mena
Copywriting x Creative Direction / Marie Pottiez
Publication / 2024
International launch campaign for an eco-designed product.
Saforelle, the expert in hygiene and intimate protection for 30 years, is launching its biggest eco-friendly innovation. Together with Agence MIEUX, we have created the launch campaign for the new Saforelle ESSENTIAL range.
Among the activations of the 360º creative concept, we have developed :
Sales pitch
Launch video
Point-of-sale activations such as a 3D/augmented reality animation that can be activated in stores and online
Press kit and guidelines for PR agencies
Elected product of the year 2024
LAUNCH VIDEO
Reel on 3D animation and augmented reality.
A GLIMPSE AT OUR CRAFT.
